Taylor Swift has the highest-grossing concert tour of the year, and she’s set out to conquer movie theaters, as well. Taylor Swift: The Eras Tour, which opened Thursday, has already sold more than $100 million in advance ticket sales in 8,500 theaters across 100 countries around the world. It could make $107 million in the U.S. alone by the end of the first weekend, and Swift gets to keep about 60% of that.
How was the world premiere?
The movie will had its world premiere screening Wednesday, October 11 at The Grove in Los Angeles. Swift was on hand, as were Beyoncé, Maren Morris, Hayley Kiyoko, Adam Sandler, Simu Liu, Mariska Hargitay, Fortune Feimster, Julia Garner, Victoria Garrick Browne & Flavor Flav. The movie received a SAG-AFTRA interim agreement, allowing all parties to promote the film — which includes attending red carpets.
Swift watched the feature with friends and fans in the AMC Grove’s Dolby auditorium alongside Garner. The Dolby venue was her last stop after introducing the movie in 13 of the 14 AMC auditoriums at The Grove; 13 being her lucky number.
“Let me preface this by saying, I’ve always had fun doing this,” the 12x Grammy winner told the crowd, “I can’t believe music is my career. That’s crazy to me. I’ve always loved it.”
But, she continued, “I’ve never had a fraction of the amount of fun I had on the Eras Tour before — ever.”
When does it open in theaters?
Taylor Swift: The Eras Tour hit AMC theaters via Variance Films in the United States beginning late Thursday. The movie, which runs 2 hours and 48 minutes, will play at least four showtimes per day on Thursdays, Fridays, Saturdays and Sundays over the following four weekends at all AMC locations. It will also have screenings Tuesday, October 31 — Halloween night.
Is ‘The Eras Tour’ any good?
Well, even haters aren’t going to hate on this one: Critics on Rotten Tomatoes are giving The Eras Tour a 100% score.
Our own critic, Katie Campione agrees.
“Just like the live concert (and possibly even more so), Taylor Swift: The Eras Tour is a complete celebration of her impressive 17-year career that puts Swift’s joy on full display and highlights that, perhaps for the first time, she is taking the stage for no one but herself,” writes Campione. “For viewers who weren’t able to secure tickets to the North American leg of The Eras Tour, the concert film will come as a close second.”
Early Screen Engine/Comscore PostTrak from Thursday night seem to support that assessment. Preview audiences surveyed on preview night gave The Eras Tours five stars or 95% positive. Parents gave it 4 stars and kids under 12, 5 stars. Thursday night leaned 76% women with females under 25 at 42%, females over 25 at 34% and guys way behind at 15% over 25 and 9% under. Moms, natch, outnumbered Dads, 67% to 33% with an jawdropping 95% girls making up the majority of kids under 12. Best grades are women over 25 (100%) and under (97%) while men over 25 grit their teeth for 2 hours and 48 minutes giving Eras Tour its lowest grade of 78%. Note: These exit numbers will likely shift as the sample size grows.
How can I buy tickets?
For U.S. fans interested in experiencing the concert film at AMC Theatres, tickets are available at amctheatres.com/TheErasTour. They’re also on offer via ticket service Fandango. And, this being Taylor Swift, fans can see showtimes and buy tickets on the superstar’s own site dedicated to the film, TSTheErasTourFilm.com.
What theaters will it be in?
In addition to the more than 4,000 AMC locations in the U.S., Cineplex is distributing in Canada, and Cinepolis in Mexico and Central America. In Europe, it will play at every Odeon location.
Overall, the film will play in 8,500 theaters in 100 countries.
Beginning October 13, it will debut in Albania, Andorra, Angola, Antigua, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Belgium, Bermuda, Bolivia, Bosnia, Brunei, Canada, Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, El Salvador, Estonia, Fiji, Finland, France, French Guiana, Georgia, Germany, Gibraltar, Greece, Guadalupe, Guatemala, Guyana, Honduras, Iceland, Ireland, Israel, Italy, Jamaica, Japan, Kazakhstan, Kenya, Kosovo, Kyrgystan, Latvia, Lithuania, Luxembourg, Madagascar, Maldives, Malta, Martinique, Mauritius, Mexico, Moldova, Montenegro, Morocco, Mazambique, Netherlands, New Caledonia, New Zealand, Nicaragua, North Macedonia, Norway, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Serbia, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, St. Kitts, St. Lucia, St. Maarten, Sweden, Switzerland, Tajikistan, Thailand, Trinidad, Tunisia, Ukraine, UK, Uruguay, U.S. Virgin Islands, Uzbekistan, Venezuela and Zambia.
On November 3 it will start its run in Brazil, Bulgaria, Hong Kong, Hungary, India, Indonesia, Macau, Romania, Singapore, South Korea, Taiwan, Turkey and Vietnam.
Will it be available streaming online?
There has been no announcement yet about a streaming rollout for the film. Stay tuned.
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