Paramount+ Sets Premium Tier Rollout Dates And Pricing For Canada, Mexico, Australia, Brazil; Ad Tier Coming In 2024

Paramount+ said Monday that it will roll out its Premium tier subscriptions in Australia, Canada, Brazil and Mexico on November 16, with more international markets to follow.

The streamer also said its advertising tier will roll out in select overseas markets including Australia and Canada starting in 2024. In Mexico and Brazil, Paramount+ will continue to offer its Mobile tier instead.

The moves come after Par+ rolled out its standard plan in 45 international markets last year. Parent company Paramount Global said in its most recent earnings call in August that the service has 61 million global subscribers, with Paramount+ growing revenue almost 50% over the year-earlier quarter.

Next month’s Premium rollout will include 4K UHD, HDR10 and Dolby Vision formats, and four concurrent streams instead of the standard plan’s two streams.

As for pricing, the Premium tier will launch in Australia for $13.99 AUD monthly and $124.99 AUD annually; in Brazil for $R 34.90 monthly and $R 309.90 annually; in Canada for $13.99 CAD monthly and $124.99 CAD annually; and in Mexico for $179 MXN monthly and $1609 MXN annually.

The plan will be available on the Paramount+ app on Apple iOS, Apple tvOS, Amazon Fire, Google, Roku and Samsung at launch, with LG, VIDAA/ Hisense, Xbox and Amazon Prime Video coming online in 2024.

“After expanding our footprint to more than 45 markets last year, we are focused on scaling our business and providing customer choice,” said Marco Nobili, EVP and International General Manager at Paramount+. “Following the launch of the Mobile plan in Mexico and Brazil, the introduction of the Premium and Ad-supported plans will give us the ability to better serve different consumer segments by providing multiple pricing options while also tapping into tremendous opportunities among our advertising and brand partners.”