Latest in Advertising

As it grew into a tech behemoth over its first two decades, Amazon was regarded as a sleeping giant in the digital advertising business, largely ceding the market to the duopoly of Facebook and Google. It is now very much awake, and CEO Andy Jassy believes it has “barely scraped the surface” of the…

AMC Networks says it has made it possible for advertisers to use programmatic tools to buy ads on AMC, WE tv and BBC America, calling it an industry first. Programmatic advertising, which is ubiquitous on the internet, has been increasing its presence in the TV business in recent years, though its…

TelevisaUnivision reported a 1% year-over-year dip in U.S. advertising revenue in a third quarter otherwise propelled by the company's strike-resistant media operations in Mexico. Ad revenue came in at $459.4 million for the period ending September 30, while total revenue for the privately held…

Snapchat parent Snap hit a warning note on the ad front today, saying "forward visibility of advertising demand" is limited in part by reduced spending due to the Israel-Hamas war. "We have had a number of primarily brand-oriented campaigns that paused spending in the early period at the onset of…

NBCUniversal still considers the Olympic Games to be “the great aggregator of viewership,” in the words of top exec Dan Lovinger, and sees 2024 revenue for Paris on pace to exceed the tally of the 2020 Tokyo Games. Lovinger provided the outlook on Olympic ads during Advertising Week in New York…

After spearheading Netflix’s entry into advertising last year, veteran exec Jeremi Gorman has exited the company. Netflix exec Amy Reinhard has been promoted to president of advertising, replacing Gorman, who had come to the company last year after previous stints at Snap, Amazon and Yahoo. In…

There are plenty of highlights for traditional ad sellers in 2024, from the Paris Olympics to the presidential election. But major media agency Magna Global sees the WGA strike and other factors dragging down revenue over the next year. In an update to its 2023 forecast issued today, Magna raised its…

Warner Bros. Discovery, today announced a new strategy and structure for its advertising sales organization and leadership team under Jon Steinlauf, chief U.S. advertising sales officer. Big media has been carefully evaluating its advertising process and structure in an increasingly complex ad…

Leslie Wood, a noted data science expert and advertising industry veteran, is joining ad tracking firm iSpot as the company’s chief research officer. She will lead new currency initiatives across linear and streaming and oversee the data science department responsible for measuring ads and…

A potential class action lawsuit has been filed against Google, claiming it overcharges advertisers for the "privilege of autoplaying their advertisements into the void." The lawsuit was filed in U.S. District Court for the Northern District in California. At issue is whether Google overcharged…

NBCUniversal has wrapped up one of the most unusual upfront ad seasons in history, managing to secure cash commitments comparable with last year’s record haul. The upfront has been a complex undertaking for all major media players, dragging on through June and most of July. The WGA strike, which…

Twitter CEO Linda Yaccarino has forcefully disputed a Bloomberg article maintaining that a “surge” of harmful content on the Elon Musk platform has spooked advertisers. Under the headline “Twitter Surge In Harmful Content a Barrier To Advertiser Return,” Wednesday’s piece detailed the ad struggles of…