Latest in Advertising

As it grew into a tech behemoth over its first two decades, Amazon was regarded as a sleeping giant in the digital advertising business, largely ceding the market to the duopoly of Facebook and Google. It is now very much awake, and CEO Andy Jassy believes it has “barely scraped the surface” of the…

AMC Networks says it has made it possible for advertisers to use programmatic tools to buy ads on AMC, WE tv and BBC America, calling it an industry first. Programmatic advertising, which is ubiquitous on the internet, has been increasing its presence in the TV business in recent years, though its…

TelevisaUnivision reported a 1% year-over-year dip in U.S. advertising revenue in a third quarter otherwise propelled by the company's strike-resistant media operations in Mexico. Ad revenue came in at $459.4 million for the period ending September 30, while total revenue for the privately held…

Snapchat parent Snap hit a warning note on the ad front today, saying "forward visibility of advertising demand" is limited in part by reduced spending due to the Israel-Hamas war. "We have had a number of primarily brand-oriented campaigns that paused spending in the early period at the onset of…

NBCUniversal still considers the Olympic Games to be “the great aggregator of viewership,” in the words of top exec Dan Lovinger, and sees 2024 revenue for Paris on pace to exceed the tally of the 2020 Tokyo Games. Lovinger provided the outlook on Olympic ads during Advertising Week in New York…

If current polls are to be believed, American voters are looking with a sense of dread at a rematch between Joe Biden and Donald Trump. Yet, widely anticipating the most expensive election in the nation’s history, another cycle of bitter and polarized politics perversely may be exactly the bottom-line…

Olivia Rodrigo will perform a one-off concert on Columbus Day in support of Guts at the Theatre at Ace Hotel in Los Angeles. The catch: "An Evening With Olivia Rodrigo," is open only to American Express cardholders. Tickets will benefit Rodrigo's new nonprofit Fund 4 Good. Rodrigo's set will be…

Taylor Swift and football are brought together once again in a new ad bowing this weekend. Travis Kelce is not seen. This week’s ad for CBS reality series Survivor will feature a music bed tease of Taylor Swift’s song, Mastermind. The cut is from Swift's album, Midnights, released last Oct. 21…

Dick Butkus, a Hall of Famer who was among the greatest, most respected and most feared players in NFL history and also had a long acting career in TV, film and commercials, died overnight in his sleep at his Malibu home. He was 80. His family confirmed the news on social media. After…

Campbell Brown, Meta Platforms Inc.'s head of media and sports partnerships, is stepping down from the post, according to multiple reports. Brown, who was an anchor and correspondent at CNN for 14 years, joined the company in 2017 as head of Facebook's news partnership program. She later helped lead…

After spearheading Netflix’s entry into advertising last year, veteran exec Jeremi Gorman has exited the company. Netflix exec Amy Reinhard has been promoted to president of advertising, replacing Gorman, who had come to the company last year after previous stints at Snap, Amazon and Yahoo. In…

Following through on plans first announced last spring, AMC Networks said this evening it has officially begun rolling out a cheaper, ad-supported tier of flagship streaming service AMC+. The $5-a-month subscription option (well below the current ad-free rate of $9) is initially available via AMC…