Latest in Marketing

It’s Michael Imperioli with the steal, as the NBA has enlisted the actor from The Sopranos to hype the league’s first in-season tournament, which begins Nov. 3. The in-season tournament – borrowed from similar ones in European soccer – is intended to create excitement in the least-exciting part of…

Snapchat parent Snap hit a warning note on the ad front today, saying "forward visibility of advertising demand" is limited in part by reduced spending due to the Israel-Hamas war. "We have had a number of primarily brand-oriented campaigns that paused spending in the early period at the onset of…

UFC has struck a multiyear marketing partnership with Anheuser-Busch, with the brewer set to become the exclusive official beer partner of the mixed martial arts powerhouse starting in January. "With this sponsorship, in the U.S., Bud Light will bring easy enjoyment to 21+ fans with 360-degree…

‘Barbenheimer’ was completely unexpected, but the studio behind Barbie gladly leaned in, said Dana Nussbaum, EVP of worldwide marketing for Warner Bros. Pictures, calling the unusual double-feature frenzy one of a few unforseen and welcome twists while rolling out the Greta Gerwig’s…

Suzanne Somers, best known for her ditsy comedy turn in the hit television series Three's Company and later She’s the Sheriff and Step by Step, has died. She was 76. "Suzanne Somers passed away peacefully at home in the early morning hours of October 15th. She survived an aggressive form of breast…

The NFL is serious about expanding the American version of football’s influence to the international market. So serious, it’s seriously thinking about a Super Bowl in London Commissioner Roger Goodell spoke to a fan forum in London last week to promote the Baltimore Ravens/Tennessee Titans regular…

Disney has upped studio veteran Lylle Breier to EVP Marketing Partnerships and Special Events. Breier began her career at Walt Disney Studios as an undergraduate intern at Buena Vista Pictures while at UCLA. Most recently, she served as SVP Global Marketing Partnerships, Promotions, Synergy and Special…

Paul Noble, a veteran executive who served as co-head of global theatrical marketing at Sony Pictures Entertainment since 2021, has died. He was 51. The company confirmed to Deadline that Noble died September 9 of bulbar ALS at Ronald Reagan UCLA Medical Center in Westwood. He has been diagnosed in…

In the wake of the new Mean Girls movie segueing from streaming to a January 12 theatrical release, Paramount is stoking the fanbase today by launching the original 2004 movie on TikTok — in 23 parts. October 3 also doubles as Mean Girls Day and National Boyfriend Day. Related…

The People’s Choice Country Awards made its debut on Thursday night at the Grand Ole Opry House in Nashville. On this night at least, the people’s choice was Jelly Roll, aka Jason Bradley DeFord, who was a winner in four categories.  Hosted by Little Big Town, the show began its live broadcast airing…

The power of Taylor Swift compels you. And it’s also worked its ways on producer Jason Blum, who cast out his The Exorcist: Believer to an earlier October release date to avoid a clash with Swift’s concert film. Blum explained his reasoning in an interview with EW. “The one thing that scares me…

“No one is really creating original sci-fi blockbusters anymore, it’s an endangered species.” Such was the wise insight from Gareth Edwards at the special screening of his latest movie The Creator last week. This from a filmmaker who has run the gamut from the half-million-budgeted 2010 indie Monster…